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INEZ 'The Factory'
Client
Year
2025
Production company
Services
Sound Design
Sonic Branding
Music Editing
Mixing & Mastering
Project Type
Advertisement
Platform
Digital Distribution
Industry
Advertising
Info
For INEZ, a footwear brand based in New York, we collaborated with SIERRA on a short film set inside their factory in Elda, Spain. The piece offers a close and honest look at the making of a single shoe, focusing on the craft, the precision, and the human pace that defines each step of the process. It stands as a quiet tribute to workmanship and to the beauty found in repetition and detail. From concept to final delivery, we developed the sonic identity of both the craft and the brand. Every sound was captured and shaped with intention, from leather handling and machinery to hand tools, hammer strikes, and the subtle details of packaging. The music was carefully selected and edited to serve the audiovisual rhythm of the film and to reinforce the story of where the product is made, in Spain.
Credits
Directed by: Luiza Azevedo
Executive Creative Director: Felipe Santibañez
Art Director INEZ: Nora Burrows
Executive Producer: Joachim Kuipers
Art Director SIERRA: Lara Lussheimer
DOP: Conrado Schilling
Line Producer: Olya Voleva
Set Dresser: Anna Rudakova
Gaffer: Camila Hayes
Photographer: Maria Altynbaeva
Editing and Color: Rodrigo Ferreira
Sound Design, Music Editing: Marcel Berger
Preview
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